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Strategic advertising management / (Record no. 241306)

000 -LEADER
fixed length control field 01822nam0a22003130a04500
001 - CONTROL NUMBER
control field 000296387
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190826142633.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140523s2012 xxk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199605583
035 ## - SYSTEM CONTROL NUMBER
System control number 2013000600
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5438.5
Item number P472S 2012
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc. Larry Percy, Richard Rosenbaum-Elliott.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford Univ. Press,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 389 p. :
Other physical details ill. (chiefly col.).
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Topical term or geographic name entry element Advertising
General subdivision Management
Topical term or geographic name entry element Strategic planning
Topical term or geographic name entry element Communication in marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20130228
991 ## -
-- 02
-- 05
-- การจัดการ ผู้นำ จิตวิทยาธุรกิจ พฤติกรรมองค์การ การวิจัยธุรกิจ หุ้นส่วนบริษัท การควบคุมคุณภาพ การบริหารสำนักงาน การบริหารสำนักงาน การบริหารโครงการ การสื่อสารธุรกิจ การบริหารธุรกิจขนาดย่อม การบริหารโครงการขององค์การ การสื่อสารในธุรกิจ
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Total Renewals Date last checked out
          Main Campus Main Campus Book Shelves 2019-08-26 HF 5438.5 P472S 2012 201302270008 2019-08-26 2019-08-26 Books      
  WeedRenovate       Main Campus Main Campus Book Shelves 2019-08-26 HF 5438.5 P472S 2012 201302270009 2019-08-26 2019-08-26 Books      
          Main Campus Main Campus Book Shelves 2019-08-26 HF 5438.5 P472S 2012 201302270010 2020-07-13 2019-08-26 Books 1 1 2019-10-30


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