Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
By: Percy, Larry.
Contributor(s): Elliott, Richard H.
Material type:
BookPublisher: Oxford : Oxford Univ. Press, 2012Edition: 4th ed.Description: 389 p. : ill. (chiefly col.).ISBN: 9780199605583.Call No.:
HF 5438.5
P472S 2012
Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5438.5 P472S 2012 (Browse shelf) | Available | 201302270008 | |
| Main Campus Book Shelves | HF 5438.5 P472S 2012 (Browse shelf) | In transit from Main Campus to City Campus since 2020-07-13 | 201302270010 |
Includes bibliographical references and index
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