| 000 -LEADER |
|---|
| fixed length control field |
01067nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000298615 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826143332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2012 ohua f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781440308185 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2014000175 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
H377A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartwell, Margaret Pott |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Archetypes in branding : |
| Remainder of title |
a toolkit for creatives and strategists / |
| Statement of responsibility, etc. |
Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates, Max Spector, art director. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cincinnati, Ohio. : |
| Name of publisher, distributor, etc. |
HOW Books, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
120 p. : |
| Other physical details |
ill. (chiefly col.). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
|
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name entry element |
Archetype (Psychology) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chen, Joshua C. |
|
|---|
| Personal name |
Spector, Max |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chen Design Associates |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201402270027 |
| p |
1394.00 |
| n |
BUR |
| r |
SID02 RONO20140004 ORDNO1 |
| g |
PC |
| t |
10 |
| c |
190 |
| l |
B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20140725 |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |