Archetypes in branding : a toolkit for creatives and strategists / Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates, Max Spector, art director.

By: Hartwell, Margaret Pott.
Contributor(s): Chen, Joshua C | Spector, Max | Chen Design Associates.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio. : HOW Books, c2012Description: 120 p. : ill. (chiefly col.).ISBN: 9781440308185.Call No.: HF5415.1255 H377A Subject(s): Commercial art | Branding (Marketing) | Archetype (Psychology)General Note: Includes index
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HF5415.1255 H377A (Browse shelf) Available 201402270027

Includes index

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