| 000 -LEADER |
|---|
| fixed length control field |
01254nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000298978 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826143444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2011 th f bm 000 0 tha d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Dissertation P374C 2011 BU |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pariya Rinrattanakorn |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand / |
| Statement of responsibility, etc. |
by Pariya Rinrattanakorn ; Graduate School, Bangkok University. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Bangkok] : |
| Name of publisher, distributor, etc. |
Graduate School, Bangkok Univ., |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
340 leaves. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Dissertation (Ph.D.(Interpersonal Communication))--Graduate School, Bangkok University, 2011 |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
McDonald's Corporation |
| General subdivision |
Research |
|
|---|
| Corporate name or jurisdiction name as entry element |
Bangkok University |
| General subdivision |
Dissertations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fast food restaurants |
| Geographic subdivision |
Thailand |
| -- |
Bangkok |
|
|---|
| Topical term or geographic name entry element |
Business communication |
| Geographic subdivision |
Thailand |
| -- |
Bangkok |
|
|---|
| Topical term or geographic name entry element |
Information behavior |
| Geographic subdivision |
Thailand |
| -- |
Bangkok |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
James, Anita C., |
| Relator term |
advisor |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Bangkok University. |
| Subordinate unit |
Graduate School |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
78-2 |
| b |
New titles in December 2017 |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
07 |
| b |
BU Dissertation/ดุษฎีนิพนธ์ |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20171213 |
| 991 ## - |
|---|
| -- |
coa |
| -- |
coa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Dissertation |