Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand / by Pariya Rinrattanakorn ; Graduate School, Bangkok University.
By: Pariya Rinrattanakorn.
Contributor(s): James, Anita C [advisor] | Bangkok University. Graduate School.
Material type:
BookPublisher: [Bangkok] : Graduate School, Bangkok Univ., 2011Description: 340 leaves.Call No.:
Dissertation P374C 2011 BU
Subject(s): McDonald's Corporation -- Research | Bangkok University -- Dissertations | Fast food restaurants -- Thailand -- Bangkok | Business communication -- Thailand -- Bangkok | Information behavior -- Thailand -- BangkokDissertation note: Dissertation (Ph.D.(Interpersonal Communication))--Graduate School, Bangkok University, 2011
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | Dissertation P374C 2011 BU (Browse shelf) | Not for loan | 201404300018 |
Dissertation (Ph.D.(Interpersonal Communication))--Graduate School, Bangkok University, 2011
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