| 000 -LEADER |
|---|
| fixed length control field |
00899nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000302011 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826144139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140324s2015 nyua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415716758 |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
K383D 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaufman, Ira Morton, |
| Dates associated with a name |
1947- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Remainder of title |
integrating strategy and tactics with values, a guidebook for executives, managers, and students / |
| Statement of responsibility, etc. |
written by-Ira Kaufman & Chris Horton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
353 pages : |
| Other physical details |
illustation. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Horton, Chris |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20150722 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |