000 -LEADER |
fixed length control field |
00770nam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
000302491 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826144248.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150514s2013 nyua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781606495926 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
G766B 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gronlund, Jay |
245 10 - TITLE STATEMENT |
Title |
Basics of branding : |
Remainder of title |
a practical guide for managers / |
Statement of responsibility, etc. |
Jay Gronlund. |
250 ## - EDITION STATEMENT |
Edition statement |
First ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Business Expert Press, |
Date of publication, distribution, etc. |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
194 p. : |
Other physical details |
ill. |
490 1# - SERIES STATEMENT |
Series statement |
The marketing strategy collection |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
|
Topical term or geographic name entry element |
Brand name products |
|
Topical term or geographic name entry element |
Product management |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A54083 |
Link information for field corresponding to 9XX field |
20151019 |
991 ## - |
-- |
adm |
-- |
mar |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |