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Basics of branding : a practical guide for managers / Jay Gronlund.

By: Gronlund, Jay.
Material type: materialTypeLabelBookSeries: Publisher: New York, N.Y. : Business Expert Press, 2013Edition: First ed.Description: 194 p. : ill.ISBN: 9781606495926.Call No.: HF5415.1255 G766B 2013 Subject(s): Branding (Marketing) | Brand name products | Product managementBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.1255 G766B 2013 (Browse shelf) Available 2015000002694

Includes bibliographical references and index

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