| 000 -LEADER |
|---|
| fixed length control field |
01053cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000310178 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826145158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160704s2016 nyua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138901025 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.M34 |
| Item number |
M424 2016 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media management : |
| Remainder of title |
a casebook approach / |
| Statement of responsibility, etc. |
C. Ann Hollifield [and three others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, N.Y. : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
416 pages : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 377-397) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hollifield, C. Ann, |
| Relator term |
author. |
|
|---|
| Personal name |
Wicks, Jan LeBlanc, |
| Relator term |
author. |
|
|---|
| Personal name |
Sylvie, George, |
| Relator term |
author. |
|
|---|
| Personal name |
Lowrey, Wilson, |
| Relator term |
author. |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
78-2 |
| b |
New titles in December 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20171207 |
| 991 ## - |
|---|
| -- |
coa |
| -- |
coa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |