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Media management : a casebook approach / C. Ann Hollifield [and three others].

Contributor(s): Hollifield, C. Ann [author.] | Wicks, Jan LeBlanc [author.] | Sylvie, George [author.] | Lowrey, Wilson [author.].

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BookSeries: Routledge communication series.Publisher: New York, N.Y. : Routledge, 2016Edition: Fifth edition.Description: 416 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138901025.Call No.: P96.M34 M424 2016 Subject(s): Mass media -- Management -- Case studiesBibliography, etc. Note: Includes bibliographical references (pages 377-397) and indexes.

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Includes bibliographical references (pages 377-397) and indexes.

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Media management : a casebook approach / C. Ann Hollifield [and three others].

Contributor(s): Hollifield, C. Ann [author.] | Wicks, Jan LeBlanc [author.] | Sylvie, George [author.] | Lowrey, Wilson [author.].