000 -LEADER |
fixed length control field |
01044nam a2200301 i 4500 |
001 - CONTROL NUMBER |
control field |
000310563 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Th-BaBU |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Th-BaBU |
Transcribing agency |
Th-BaBU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220921091531.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150904s2015 nju ob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119100256 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.332.M56 |
Item number |
B685R 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bowman, Jeffrey L., |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Reframe the marketplace : |
Remainder of title |
the total market approach to reaching the new majority / |
Statement of responsibility, etc. |
Jeffrey L. Bowman with Jeremy Katz. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
Name of producer, publisher, distributor, manufacturer |
Wiley, |
Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 180 pages. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Minority consumers |
|
Topical term or geographic name entry element |
Marketing |
Form subdivision |
Cross-cultural studies |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Katz, Jeremy, |
Relator term |
author |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A33069 |
Link information for field corresponding to 9XX field |
20220921 |
991 ## - |
-- |
adm |
-- |
mar |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |