Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.
By: Bowman, Jeffrey L [author].
Contributor(s): Katz, Jeremy [author].
Material type:
BookPublisher: Hoboken, N.J. : Wiley, ©2015Description: xii, 180 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119100256.Call No.:
HF5415.332.M56
B685R 2015
Subject(s): Minority consumers | Marketing -- Cross-cultural studiesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.332 .M56 B685R 2015 (Browse shelf) | Available | 2016000003837 |
Includes bibliographical references and index
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