Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.

By: Bowman, Jeffrey L [author].
Contributor(s): Katz, Jeremy [author].
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, ©2015Description: xii, 180 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119100256.Call No.: HF5415.332.M56 B685R 2015 Subject(s): Minority consumers | Marketing -- Cross-cultural studiesBibliography, etc. Note: Includes bibliographical references and index
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HF5415.332 .M56 B685R 2015 (Browse shelf) Available 2016000003837

Includes bibliographical references and index

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