| 000 -LEADER |
|---|
| fixed length control field |
00757nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000310959 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826145349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160901s2014 po a f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781909547018 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.M36 |
| Item number |
B476T 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernardo, Nuno |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Transmedia 2.0 : |
| Remainder of title |
how to create an entertainment brand using a transmedial approach to storytelling / |
| Statement of responsibility, etc. |
Nuno Bernardo. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lisboa : |
| Name of publisher, distributor, etc. |
beActive books, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
133 p. |
| -- |
ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Marketing |
|
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Marketing |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Technological innovations |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
68-2 |
| b |
New titles in January 2019 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20190115 |
| 991 ## - |
|---|
| -- |
coa |
| -- |
coa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |