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Transmedia 2.0 : how to create an entertainment brand using a transmedial approach to storytelling / Nuno Bernardo.

By: Bernardo, Nuno.
Material type: materialTypeLabelBookPublisher: Lisboa : beActive books, 2014Edition: 1st ed.Description: 133 p. ill.ISBN: 9781909547018.Call No.: P96.M36 B476T 2014 Subject(s): Mass media -- Marketing | Digital media -- Marketing | Marketing -- Technological innovations
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