| 000 -LEADER |
|---|
| fixed length control field |
00894nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220427162839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160818s2019 xx a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473758742 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
D664I 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doole, Isobel, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing strategy : |
| Remainder of title |
analysis, development and implementation / |
| Statement of responsibility, etc. |
Isobel Doole, Robin Lowe and Alexandra Kenyon |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia |
| Name of producer, publisher, distributor, manufacturer |
Cengage |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 470 pages |
| Other physical details |
color illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| -- |
Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowe, Robin, |
| Relator term |
author |
|
|---|
| Personal name |
Kenyon, Alexandra, |
| Relator term |
author |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
20220427 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |