Customize the brand (Record no. 252186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211001195355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021118s2003 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470848227 |
| International Standard Book Number | 9780470856543 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | TH-BaBU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | N453 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nilson, Torsten H., |
| Dates associated with a name | 1949- |
| 245 10 - TITLE STATEMENT | |
| Title | Customize the brand |
| Medium | [electronic resource] : |
| Remainder of title | make it more desirable and profitable / |
| Statement of responsibility, etc. | Torsten H. Nilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| Topical term or geographic name entry element | Trademarks. |
| Topical term or geographic name entry element | Market segmentation. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=79542&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=79542&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | E-Book |
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