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Customize the brand [electronic resource] : make it more desirable and profitable / Torsten H. Nilson.

By: Nilson, Torsten H, 1949-.
Material type: materialTypeLabelBookPublisher: Chichester, England : Wiley, 2003Description: 1 online resource.ISBN: 9780470848227; 9780470856543 (electronic bk.).Call No.: HD69.B7 N453 2003 Subject(s): Brand name products | Trademarks | Market segmentationOnline resources: Electronic Resources General Note: Includes index.
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Includes index.

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