Contemporary Marketing Strategy : (Record no. 257094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01949cam a2200529Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1084251489 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240611145145.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190204s2019 sz ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | N$T |
| Modifying agency | N$T |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030119119 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 3030119114 |
| Qualifying information | (electronic bk.) |
| Canceled/invalid ISBN | 9783030119102 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2015243 |
| -- | (N$T) |
| System control number | (OCoLC)1084251489 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajagopal, |
| Dates associated with a name | 1957- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary Marketing Strategy : |
| Remainder of title | Analyzing Consumer Behavior to Drive Managerial Decision Making / |
| Statement of responsibility, etc. | Rajagopal. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham, Switzerland : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from PDF title page (EBSCO, viewed February 5, 2019). |
| Source of description note | Vendor-supplied metadata. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Master record variable field(s) change: 050, 072, 082, 650 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| Topical term or geographic name entry element | Decision making. |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Industrial Management. |
| Source of heading or term | bisacsh |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Management. |
| Source of heading or term | bisacsh |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Management Science. |
| Source of heading or term | bisacsh |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Organizational Behavior. |
| Source of heading or term | bisacsh |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2015243">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2015243</a> |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 2015243 |
| 994 ## - | |
| -- | 92 |
| -- | N$T |
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