BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

Your cart is empty.

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal.

By: Rajagopal, 1957- [author.].
Material type: materialTypeLabelBookPublisher: Cham, Switzerland : Palgrave Macmillan, 2019Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783030119119; 3030119114.Call No.: HF5415.32 Subject(s): Consumer behavior | Decision making | Marketing | BUSINESS & ECONOMICS / Industrial Management | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Organizational BehaviorGenre/Form: Electronic books.DDC classification: 658.8342 Online resources: EBSCOhost Bibliography, etc. Note: Includes bibliographical references and index.Local Note(s): Master record variable field(s) change: 050, 072, 082, 650
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Online resource; title from PDF title page (EBSCO, viewed February 5, 2019).

Vendor-supplied metadata.

Master record variable field(s) change: 050, 072, 082, 650

There are no comments for this item.

to post a comment.

Click on an image to view it in the image viewer


- Copyright © 2022 Library and Learning Space -

Powered by Koha