The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin
By: Dibb, Sally.
Contributor(s): Simkin, Lyndon.
Material type:
BookPublisher: London : Routledge, 1994Description: 270 p. : ill.ISBN: 0415089506.Call No.:
HF5415
D522M
Subject(s): MARKETING -- CASE STUDIESBibliography, etc. Note: Includes bibliographic references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 D522M (Browse shelf) | Available | 200309180085 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415 C767 Cross-cultural marketing / | HF5415 C767 Cross-cultural marketing / | HF5415 C866M 1987 Marketing : a managerial approach | HF5415 D522M The marketing casebook : | HF5415 D522M The marketing casebook : cases and concepts | HF5415 D522M Marketing briefs : | HF5415 D522M Marketing briefs : |
Includes bibliographic references and index
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