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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane

By: Russell, J. Thomas, 1941-.
Contributor(s): Lane, W. Ronald.
Material type: materialTypeLabelBookSeries: The Prentice Hall series in marketing.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Edition: 12th ed.Description: 755 p. : ill. (some col.).ISBN: 0135175666.Call No.: HF5823 R877K 1993 Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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