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Creating product strategies

By: Rogers, Beth.
Material type: materialTypeLabelBookPublisher: London : International Thomson Business Press, 1996Description: 154.Call No.: HF5415.15 R633C Subject(s): PRODUCT MANAGEMENT | NEW PRODUCTS
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Main Campus
Book Shelves 		HF5415.15 R633C (Browse shelf) Available 203517
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HF5415.15 N637P 2005 The psychology of investing / HF5415.15 P784P The persona lifecycle : HF5415.15 R539P 2012 Positioning the brand : an inside-out approach / HF5415.15 R633C Creating product strategies HF5415.15 R633C Creating product strategies HF5415.15 S267S 2015 Selling the Silver Bullet : HF5415.15 S463B 2006 Brand positioning :

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