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Corporate innovation : marketing and strategy
by Foxall, Gordon R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : St. Martin's Press, 1984Accession number(s): 85071.Availability: Items available for loan: Main Campus [Call number: HF5415.153 F692C] (1).
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11.
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Creating and marketing new products and services / Rosanna Garcia.
by Garcia, Rosanna. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boca Raton : CRC Press, c2014Accession number(s): 2016000004135, 2016000005519.Availability: Items available for loan: Main Campus [Call number: HF5415.153 G372C 2014] (2).
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Creating product strategies
by Rogers, Beth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : International Thomson Business Press, 1996Accession number(s): 203516, 203517.Availability: Items available for loan: Main Campus [Call number: HF5415.15 R633C] (1).
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Design and marketing of new products
by Urban, Glen L | Hauser, John R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Accession number(s): 160520000019.Availability: Items available for loan: Main Campus [Call number: HF5415.15 U722D 1993] (1).
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