Persuasive communication campaigns
By: Pfau, Michael.
Contributor(s): Parrott, Roxanne.
Material type: BookPublisher: Boston, Mass. : Allyn and Bacon, 1993Description: 434.Call No.: HD59.3 P428P Subject(s): COMMUNICATION | ADVOCACY ADVERTISING | PERSUASION (PSYCHOLOGY)Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD59.3 P428P (Browse shelf) | Available | 144211 |
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HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image | HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image | HD59.2 Z352R Reputational risk : | HD59.3 P428P Persuasive communication campaigns | HD59.3 S473H Handbook of advocacy advertising : concepts, strategies, and applications | HD59.35 S546E Event sponsorship / | HD59.35 W723E The effective use of sponsorship |
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