Essentials of marketing : a global managerial approach
By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: BookPublisher: Burr Ridge, Ill. : Irwin, 1994Edition: 5th ed.Description: 552 p.Call No.: HF5415 M322E 1994 Subject(s): MARKETINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 M322E 1994 (Browse shelf) | Available | 163337 |
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HF5415 L683M 1993 Marketing challenges : cases & exercises | HF5415 L832H Harvard business essentials : | HF5415 M322B Basic marketing : | HF5415 M322E 1994 Essentials of marketing : a global managerial approach | HF5415 M322E 1994 Essentials of marketing : a global managerial approach | HF 5415 M322I 2006 Introduction to marketing / | HF 5415 M322I 2006 Introduction to marketing / |
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