Essentials of marketing : a global managerial approach

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, 1994Edition: 5th ed.Description: 552 p.Call No.: HF5415 M322E 1994 Subject(s): MARKETING
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HF5415 M322E 1994 (Browse shelf) Available 163337

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