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Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz

By: Vanden Bergh, Bruce G.
Contributor(s): Katz, Helen.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, c1999Description: 582 p. : ill. (some col.).ISBN: 0844229903.Call No.: HF5823 V362A Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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HF5823 T444E Effective advertising : HF5823 T863A 2013 Adland : HF5823 T863A 2013 Adland : HF5823 V362A Advertising principles : HF5823 V362A Advertising principles : HF5823 V362A 2014 Advertising transformed : HF5823 V362A 2014 Advertising transformed :

Includes bibliographical references and index

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