The management and marketing of services
By: Mudie, Peter.
Contributor(s): Cottam, Angela.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 1993Description: 269.Call No.: HF5415.5 M82M Subject(s): CUSTOMER SERVICE | SERVICE INDUSTRIES -- MARKETINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.5 M82M (Browse shelf) | Available | 148166 |
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HF5415.5 M377M Managing quality customer service | HF5415.5 M42 Cases in marketing of services : an international | HF5415.5 M653 Moment of truth : | HF5415.5 M82M The management and marketing of services | HF5415.5 N385C Creating customer value : the path to sustainable competitive advantage | HF5415.5 O333W The world of customer service / | HF5415.5 P396D Delivering customer service : how to win a competitive edge through managing customer relationships successfully |
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