How to use advertising to build strong brands

By: Jones, John Philip, ed.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, 1999Description: 394.ISBN: 0761912436.Call No.: HF6161 .B4 H687 Subject(s): ADVERTISING -- BRAND NAME PRODUCTS | BRAND NAME PRODUCTS
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HF6161 .B4 H687 (Browse shelf) Available 260120014007

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