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Advanced brand management : from vision to valuation / Paul Temporal
by Temporal, Paul. Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Wiley, c2002Accession number(s): 200304260019, 200304260020, 200304260021.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 T456A] (1).
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6.
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Advertising / Thom Forbes
by Forbes, Thom. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Gloucester, Mass. : Rockport, c2000Accession number(s): 200208050043, 200208050044.Availability: Items available for loan: Main Campus [Call number: HF6146 .I58 F672A] (1).
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7.
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, 2015Other title: Advertising and promotion.Accession number(s): 2016000004798.Availability: Items available for loan: Main Campus [Call number: HF5823 H324A 2015] (1).
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Advertising and promotion : communicating brands / Chris Hackley
by Hackley, Christopher E. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, 2008Accession number(s): 200807300045, 200807300046.Availability: Items available for loan: Main Campus [Call number: HF6161 .B4 H324A] (1).
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Asia's star brands / Paul Temporal
by Temporal, Paul. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Wiley, 2006Accession number(s): 201011190001.Availability: No items available
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15.
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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.
by Roll, Martin, 1967- [author]. Edition: Second edition, revised and updatedMaterial type: Book; Format:
print
; Audience:
Specialized;
Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).
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16.
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Asian branding : a great way to fly / Ian Batey
by Batey, Ian. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Prentice Hall, 2002Accession number(s): 200204190067, 200204190068.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B373A] (1).
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Basics of branding : a practical guide for managers / Jay Gronlund.
by Gronlund, Jay. Edition: First ed.Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Business Expert Press, 2013Accession number(s): 2015000002694.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G766B 2013] (1).
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