Services marketing : text, cases, & reading / Christopher H. Lovelock
By: Lovelock, Christopher H.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1984Description: 492 p.Call No.: HF5415.122 L683S Subject(s): MARKETING | PROFESSIONS -- MARKETING | SERVICE INDUSTRIESCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.122 L683S (Browse shelf) | Available | 43770 |
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HF5415.122 D573 Direct mail marketing design | HF5415.122 K763D Dual restructuring : a two-way route to survival and competitive advantage | HF5415.122 L683I Instructor's manual with solutions services marketing : | HF5415.122 L683S Services marketing : | HF5415.122 L683S Services marketing : a European perspective | HF5415.122 L683S Services marketing : Australia and New Zealand | HF5415.122 L683S Services marketing : Australia and New Zealand |
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