Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
By: Pelsmacker, Patrick de.
Contributor(s): Geuens, Maggie | Bergh, Joeri Van den.
Material type:
BookPublisher: Harlow : Financial Times Prentice Hall, 2001Description: 509 p. : col. ill.ISBN: 0273638718.Call No.:
HF5415.123
P447M
Subject(s): COMMUNICATION IN MARKETING -- EUROPE | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 P447M (Browse shelf) | Available | 290920010011 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.123 L846C Clueless in marketing communications / | HF5415.123 M374 Marketing communications classics : | HF5415.123 O323D Developing a creative and innovative integrated marketing communications plan : a working model | HF5415.123 P447M Marketing communications / | HF5415.123 P447M Marketing communications / | HF5415.123 P472S Strategies for implementing integrated marketing communications | HF5415.123 P472S Strategies for implementing integrated marketing communications |
Includes bibliographical references and index
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