Essentials of media planning : a marketing viewpoint
By: Barban, Arnold M.
Contributor(s): Cristol, Steven M | Kopec, Frank J.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business, 1993Edition: 3rd ed.Description: 153 p.Call No.:
HF5826.5
B372E 1993
Subject(s): ADVERTISING MEDIA PLANNING | MARKETING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5826.5 B372E 1993 (Browse shelf) | Available | 216116 |
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