Creative marketing communications : a guide to planning, skills and techniques
By: Yadin, Daniel L.
Material type:
BookPublisher: London : Kogan Page, 1998Edition: 2nd ed.Description: 277 p.ISBN: 0749427043.Call No.:
HF5415.123
Y324C 1998
Subject(s): COMMUNICATION IN MARKETING | PUBLIC RELATIONS | ADVERTISING | Advertising copy
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 Y324C 1998 (Browse shelf) | Available | 241020000042 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.123 S647M 2016 Marketing communications : offline and online integration, engagement and analytics / | HF5415.123 T467I Integrated communication : synergy of persuasive voices | HF5415.123 V373M Marketing communication : | HF5415.123 Y324C 1998 Creative marketing communications : a guide to planning, skills and techniques | HF5415.123 Y324C 2001 Creative marketing communications : a practical guide to planning, skills and techniques | HF5415.123 Y473M Marketing communications strategy | HF5415.124 H333N Net worth : shaping markets when customers make the rules |
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