Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1997Edition: 6th ed.Description: 672 p. : ill. (some col.).ISBN: 0133729885.Call No.: HF5415.32 S343C 1997 Subject(s): CONSUMER BEHAVIOR | MOTIVATION RESEARCH (MARKETING)Bibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.32 S343C 1997 (Browse shelf) Available 200205210978

Includes bibliographical references and indexes

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