Brands in the balance : meeting the challenges to commercial indentity

By: Drawbaugh, Kevin.
Material type: materialTypeLabelBookPublisher: London : Reuters, 2001Description: 278.ISBN: 0273650351.Call No.: HD69 .B7 D728B Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- CASE STUDIES
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HD69 .B7 D728B (Browse shelf) Available 170820010027

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