Integrated marketing communications : a systems approach
By: Sirgy, M. Joseph.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 1998Description: 312.ISBN: 0132056186.Call No.:
HF5415.123
S573I
Subject(s): COMMUNICATION IN MARKETING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 S573I (Browse shelf) | Available | 311020010066 |
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| HF5415.123 S545I 2007 Integrated marketing communications in advertising and promotion / | HF5415.123 S545I 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 S545P 1993 Promotion management & marketing communications | HF5415.123 S573I Integrated marketing communications : a systems approach | HF5415.123 S647M Marketing communications : an integrated approach | HF5415.123 S647M 2016 Marketing communications : offline and online integration, engagement and analytics / | HF5415.123 T467I Integrated communication : synergy of persuasive voices |
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