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International advertising : communicating across cultures / Barbara Mueller

By: Mueller, Barbara.
Material type: materialTypeLabelBookPublisher: Belmont, Calif. : Wadsworth Pub. Co., c1996Description: 340 p. : ill.ISBN: 0534192785.Call No.: HF5823 M834I Subject(s): ADVERTISING | EXPORT MARKETING | INTERCULTURAL COMMUNICATION | ADVERTISING MEDIA PLANNINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 M834I (Browse shelf) Available 205542
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HF5823 M674A 2009 Advertising : HF5823 M674A 2009 Advertising : HF5823 M674A 2012 Advertising & IMC : principles & practice / HF5823 M834I International advertising : HF5823 M834I International advertising : HF5823 M834I International advertising : HF5823 M937A Ad worlds :

Includes bibliographical references and index

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