Marketing challenges : cases & exercises
By: Lovelock, Christopher H.
Contributor(s): Weinberg, Charles B.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, 1993Edition: 3rd ed.Description: 628 p.Call No.:
HF5415
L683M 1993
Subject(s): MARKETING -- CASE STUDIES | MARKETING -- PROBLEMS, EXERCISES
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 L683M 1993 (Browse shelf) | Available | 140169 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415 L484S Stand out social marketing : | HF5415 L577M Marketing and product development | HF5415 L577M Marketing strategy | HF5415 L683M 1993 Marketing challenges : cases & exercises | HF5415 L832H Harvard business essentials : | HF5415 M322B Basic marketing : | HF5415 M322E 1994 Essentials of marketing : a global managerial approach |
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