A managerial introduction to marketing
By: Staudt, Thomas A.
Contributor(s): Taylor, Donald Arthur | Bowersox, Donald J.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Edition: 3rd ed.Description: 594 p.Call No.: HF5415.13 S728M 1976 Subject(s): MARKETING -- MANAGEMENT | INDUSTRIAL MANAGEMENT | MARKETING RESEARCHCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 S728M 1976 (Browse shelf) | Available | 15745 |
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HF5415.13 S453P 1995 Principles of marketing : | HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market | HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market | HF5415.13 S728M 1976 A managerial introduction to marketing | HF5415.13 S772 Strategic market creation : | HF5415.13 S933A 2016 The analytical marketer : | HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology |
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