Cases in marketing management
By: Bernhardt, Kenneth L.
Contributor(s): Kinnear, Thomas C.
Material type: BookPublisher: Plano, Tex. : Business, 1985Edition: 3rd ed.Description: 705 p.Call No.: HF5415.13 B476C 1985 Subject(s): MARKETING -- MANAGEMENT -- CASE STUDIES | MARKETING -- DECISION MAKING -- CASE STUDIESCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 B476C 1985 (Browse shelf) | Available | 115461 |
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HF5415.13 A527I Identity design sourcebook : | HF5415.13 A844C The culting of brands : | HF5415.13 B34M 1992 Marketing strategy and management | HF5415.13 B476C 1985 Cases in marketing management | HF5415.13 B476C 1997 Cases in marketing management | HF5415.13 B563B Business marketing management | HF5415.13 B666M Managing marketing : text, cases, and readings |
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