Building strong brands / David A. Aaker
By: Aaker, David A.
Material type:
BookPublisher: New York, N.Y. : Free Press, c1996Description: 380 p. : ill.ISBN: 002900151X.Call No.:
HD69 .B7
A243B
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- VALUATION -- MANAGEMENT | INTANGIBLE PROPERTY -- VALUATION -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): Access no. 200808200007 is photocopy
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 A243B (Browse shelf) | Available | 301020010020 | |
| Main Campus Book Shelves | HD69 .B7 A243B (Browse shelf) | Checked out | 2024-08-05 | 301020010021 |
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| HD69 .B7 A243B Brand leadership | HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Brand portfolio strategy : | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69.B7 A243B Brand relevance : making competitors irrelevant / |
Includes bibliographical references and index
Access no. 200808200007 is photocopy
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