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Marketing aesthetics : the strategic management of brands, identity, and image

By: Schmitt, Bernd.
Contributor(s): Simonson, Alex.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Free Press, 1997Description: 345.Call No.: HD59.2 S354M Subject(s): CORPORATE IMAGE | BRAND NAME PRODUCTS
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Main Campus
Book Shelves 		HD59.2 S354M (Browse shelf) Available 209249

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