Making niche marketing work : how to grow bigger by acting smaller
By: Linneman, Robert E.
Contributor(s): Stanton, John L., Jr.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, 1991Description: 260.Call No.:
HF5415.127
L566M
Subject(s): MARKET RESEARCH | MARKET SEGMENTATION
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.127 L566M (Browse shelf) | Available | 132775 |
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