BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

Your cart is empty.

Strategic brand management : creating and sustaining brand equity long term

By: Kapferer, Jean-Noel.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 1998Edition: 2nd ed.Description: 443 p.Call No.: HD69 .B7 K363S 1998 Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

There are no comments for this item.

to post a comment.


- Copyright © 2022 Library and Learning Space -

Powered by Koha