Consumer behavior : concepts and applications
By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, 1993Edition: 4th ed.Description: 788 p.Call No.: HF5415.32 L682C 1993 Subject(s): CONSUMER BEHAVIOR | CONSUMER BEHAVIOR -- UNITED STATES -- CASE STUDIESCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.32 L682C 1993 (Browse shelf) | Available | 136692 |
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HF5415.32 K372C Consumer behavior and managerial decision making / | HF5415.32 K372C Consumer behavior and managerial decision making / | HF5415.32 L562B Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / | HF5415.32 L682C 1993 Consumer behavior : concepts and applications | HF5415.32 L688A Analyzing decision making : metric conjoint analysis | HF5415.32 M323C Cases in consumer behavior. | HF5415.32 M323M Married to the brand : |
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