The marketing information revolution
By: Blattberg, Robert C., ed.
Contributor(s): Glazer, Rashi, ed | Little, John D.C., ed.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, 1994Description: 373.Call No.:
HF5415.125
B527M
Subject(s): MARKETING -- DATA PROCESSING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.125 B527M (Browse shelf) | Available | 146464 |
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| HF5415.125 ม246ค คอมพิวเตอร์กับการตลาด. | HF5415.125 B362M 2013 Marketing database analytics : | HF5415.125 B477D 2004 Data mining techniques : | HF5415.125 B527M The marketing information revolution | HF5415.125 B682M Management in marketing channels | HF5415.125 D572 Discovering data mining : from concept to implementation | HF5415.125 D572 Discovering data mining : from concept to implementation |
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