Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch
By: Belch, George Edward.
Contributor(s): Belch, Michael A.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Edition: 5th ed. , international ed.Description: 795 p. : col. ill.ISBN: 0071180265.Call No.:
HF5823
B442A 2001
Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442A 2001 (Browse shelf) | Available | 200302190001 | |
| Main Campus Book Shelves | HF5823 B442A 2001 (Browse shelf) | Available | 260420010022 |
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Includes bibliographical references and index
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