Market segmentation : a step-by-step approach to creating profitable market segments
By: McDonald, Malcolm.
Contributor(s): Dunbar, Ian.
Material type: BookPublisher: Hampshire : Macmillan Business, 1995Description: 271.Call No.: HF5415.127 M322M Subject(s): MARKET SEGMENTATIONCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.127 M322M (Browse shelf) | Available | 180770 |
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HF5415.127 H827M 2017 Marketing for tourism, hospitality & events : a global & digital approach / | HF5415.127 L566M Making niche marketing work : how to grow bigger by acting smaller | HF5415.127 L566M Making niche marketing work : how to grow bigger by acting smaller | HF5415.127 M322M Market segmentation : a step-by-step approach to creating profitable market segments | HF5415.127 M322M 1998 Market segmentation : how to do it, how to profit from it | HF5415.127 M322M 1998 Market segmentation : how to do it, how to profit from it | HF5415.127 M372F Future marketing : targeting seniors boomers, and generations X and Y |
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